Branding, Graphic Design, Illustration, Art Direction.
The creative concept was guided by respect for the building’s original character and the serene atmosphere inherent to the practice of yoga.
The renovation preserved and highlighted the existing wooden elements while introducing a palette of natural tones, greens, and terracotta to harmonize the old and the new. These earthy colors connect the interior spaces with the lush garden surrounding the house, fostering a sense of calm and connection to nature.
For the visual identity, we developed a custom typeface derived from the logo itself. Inspired by the organic and flowing movements of yoga, the typography adds softness and fluidity to the signage throughout the space, creating a cohesive visual language that complements the architecture.
Together, the identity and the architectural project create an inviting, tranquil environment where design and purpose intertwine, offering a welcoming retreat for reflection, practice, and well-being.
