Branding, Graphic Design, Illustration, Art Direction.
The name comes from the pupa, the cocoon stage of the silkworm, a symbol of transformation and protection.
The visual identity mixes the softness of silk with the flowing, organic vibes of Art Nouveau. Nature-inspired shapes, elegant curves, and fluid lines reflect the lightness, beauty, and movement of silk. A brand that feels like a hug — smooth, natural, and timeless.
