Naming, Branding, Illustration, Graphic Design, Art Direction.
The goal was to create a playful and memorable brand that reflects the store’s essence. This brand identity was designed for a quirky antique thrift store, always on the hunt for rare and curious treasures. The mascot? A pair of binoculars — the perfect symbol for someone who's always searching, spotting, and curating the coolest hidden gems. It’s all about the thrill of the hunt and the joy of finding that one special piece you didn’t even know you needed.
