Branding, Graphic Design, Art Direction.
Replay’s main product line focuses on vintage football shirts, blending retro nostalgia with contemporary style. The brand identity reflects this concept through a mix of futuristic and retro elements, evoking the idea of revisiting classics while creating something new and bold. Inspired by the brand name itself, the design plays with the contrast between old and new, vintage pieces and fresh drops from cool, modern labels.
