Naming, Branding, Graphic Design, Art Direction.
The name Acervo Dua was inspired by the two founders — “Dua” meaning “two” in a reference to their partnership. The identity centers around the idea that each product is introduced and presented by them, just like a personal collection. This concept is visually represented by the colon (:) at the end of the logo. The two dots symbolize the duo behind the brand and their role as curators. The visual language of the brand is bold, colorful, and bright— just like the shoes they choose to showcase.
